Sony African Music has partnered with the non-profit pan-African platform, Women in the Music Industry (WOMB), to launch a new ‘masterclass’ training program, support women working in the African music industry and help build
the next generation of adult female music executives on the computer.
Founded by highly acclaimed singer, songwriter and composer, Berita Khumalo, WOMB will support up to 30 female artists, producers and directors with at least two years of experience in the music industry from all over Africa . Working in partnership with the renowned WITS Business School based in Johannesburg, participants will benefit from training of experts in financial management, finance and social investment, developing the skills needed to build jobs and businesses. sustainable in the African music industry within the context of social entrepreneurship. Contestants will also be able to gain network and skills that strengthen their role as future directors of the music industry in Africa.
We are excited to be partnering with Sony African Music on a program that will have a lasting impact on the African music industry, ”said WOMB Founder Berita Khumalo.
“Africa faces many economic, political and social challenges that require young people to approach business with a long-term view of quality in life. Knowledge on social entrepreneurship is an important part of the advancement of women-led businesses in the music industry.
“So by understanding better investment and generosity, the women participating in the program will learn how to integrate music with local contribution to creating a meaningful and lasting impact.”
More than ever, female music entrepreneurs are breaking barriers, directing their own stories, building their own bands and finding success, ”adds Sean Watson, Managing Director, Sony Music Africa
However, with gender inequality in the African social and economic music industry, there is much more to do and I commend Berita for leading the way across the continent. We hope that our support for targeted programs like this will provide a real boost in helping women in the African music industry with the knowledge, skills and lives they need to succeed. ”
The program is the latest in a series of international initiatives, launched by Sony Music Entertainment’s $ 100 Million Social Justice Fund, which focuses on addressing social inequality and inequality around the world.